Enhance Starbucks Customer’s Satisfaction †MyAssignmenthelp.com

Question: Discuss about the Enhance Starbucks Customers Satisfaction. Answer: Introduction The research topic is to enhance Starbucks customers satisfaction level as compare to their competitors. Starbucks is a popular organization to provide Coffee, Consumer Products, Fresh Food, and Handcrafted Beverages. There are three kinds of consumer goods that are provided by a company such as coffee and tea, ready?to?drink, Starbucks Ice Cream. Starbucks is launched in eight years ago in Australia. The key partners of Starbucks are their employees. It considers three major things to perform their business responsibility in the market such as environmental stewardship, community involvement, and ethical sourcing (Krueger, et al., 2014). There are major competitors of Starbucks in Australia such as McDonald's, Local coffee shops, and Gloria Jens. It uses higher price in low quality that becomes a major issue for the company. Australia is a multicultural place that can create the complexity to attract customers towards the goods and services of the company. Starbucks will primarily target the 60% men and women that are amid 25-40 and attracted by contemporary store design. Secondary target customers include the 40% adult who comes under the 18-24. I will target a different area of Australia where Starbuck is situated like Sydney, Melbourne, and Brisbane. In addition to this, for this research study, $15,000 and 10 weeks will be required to complete the research activities in a systematic way (Bodie, 2013). Research problem/research statement Customer satisfaction becomes a major issue for an organization in existing business situation. Since the customer satisfaction plays a significant role to improve the financial condition of the company. Moreover, the customer satisfaction can influence the growth as well as productivity of the organization. In addition to this, it can be said that the customers are a valuable asset for the company, therefore, it is mandatory to the company for satisfying the potential customers by making a positive relationship with them. In the current business scenario, the organization faces high competition to satisfy the customers in specified time and cost. Hence, enhancement of customers satisfaction level could be significant to meet the business goal. At the same time, it will be also important to make sustainability in the marketplace. Along with this, the major objective of this research study is to measure the ways to enhance the level of Starbucks customers as compare to its competitors (McQuarrie, 2015). Research aim and objectives The major aim of this research study is to enhance the level of Starbucks customers as compare to its competitors. To explore the meaning and concept of customer satisfaction. To identify the ways to measure the customer's satisfaction level. To address the challenges that will be faced by Starbuck in context of customer satisfaction. To find out the strategies to eliminate the customer satisfaction challenges. To identify the ways to enhance the customer satisfaction level as compared to the competitors. Research questions What is the meaning and concept of customer satisfaction? How the customers satisfaction level will be measured? Which factors will affect the level of customers satisfaction? Which strategies will be effective to overcome the challenges of the level of customers satisfaction? What are ways to enhance the customer satisfaction level as compared to the competitors? Research methodology For this research study, interpretivism philosophy will be used by the researcher to perform the research activity along with collect the data systematically. This philosophy will support to gain the conceptual knowledge towards the research issue. It could be effective for the researcher to provide the appropriate tools and techniques to obtain the reliable result about the research dilemma. The researcher will use descriptive research method because this research is subjective in nature. It facilitated the researcher to make conceptual understanding about the research topic (Nunan, et al., 2013). In this research study, the researcher will use both data collection method named primary and secondary data collection method. In addition, the primary data collection will use by the researcher to pool the fresh and appropriate information about research dilemma. In additionally, through secondary data collection method researcher will pool conceptual knowledge about research (Monette, et al., 2013).For this research study, mixed research methodology will be used by researcher take to advantages of both qualitative and quantitative research method. Due to this, the researcher will facilitate to gather the data from respondents regarding the research dilemma. Along with this, the qualitative method will use to make a theoretical knowledge about research (Thorne, 2016). Besides this, the quantitative method will be supportive present the data by using a statistical method to meet research objectives. In this research study, the researcher will imply probability sampling method with random sampling as compare to the non-probability method because of the research qualitative in nature. In addition to this, it can also be said that the probability sampling method enabled the researcher for randomly chose the respondents without any biases to react on the questionnaire (Wang, et al., 2014). Moreover, this research will conduct through survey through a questionnaire where 90 customers will choose by researchers from McDonald, Costa Cofee, and Dunkin Donuts. They will choose from different urban areas to know views and opinion of the different region regarding the experience of product and services in such organizations (Bailey, et al., 2017). Time schedule Table 2: Research plan Research activities Estimated Time 1 2 3 4 5 6 7 8 9 10 Research dilemma Research aim and objectives Data collection Questionnaire Plan Selection of sample size Data analysis Report writing Final submission The above table demonstrates that data collection method can take more time period as compared to the other research activities. References Bailey, J. S., Burch, M. R. (2017).Research methods in applied behavior analysis. UK: Routledge. Bodie, Z. (2013).Investments. USA: McGraw-Hill. Krueger, R. A., Casey, M. A. (2014).Focus groups: A practical guide for applied research. USA: Sage publications. McQuarrie, E. F. (2015).The market research toolbox: a concise guide for beginners. USA: Sage Publications. Monette, D. R., Sullivan, T. J., DeJong, C. R. (2013).Applied social research: A tool for the human services. USA: Cengage Learning. Nunan, D., Di Domenico, M. (2013). Market research the ethics of big data.International Journal of Market Research,55(4), 505-520. Thorne, S. (2016).Interpretive description: Qualitative research for applied practice(Vol. 2). UK: Routledge. Wang, J., Snchez-Rosell, M., Acea, J. L., del Pozo, C., Sorochinsky, A. E., Fustero, S., Liu, H. (2014). Fluorine in the pharmaceutical industry: fluorine-containing drugs introduced to the market in the last decade (20012011).Chem. Rev,114(4), 2432-2506.